Results

READERS OF custom publications are not only more satisfied and loyal to your brand or business... they spend more too. Across the board, custom magazines have been shown to raise the individual spend of a customer by an average of 8%, although this figure can rise significantly for top performing titles.

Custom magazines are especially high performing in the retail sector where 51% of consumers buy a product or service as a result of reading. In the UK one supermarket brand calculates that its custom magazine directly contributes to an uplift in sales equivalent to A$10m a year.