Engagement

TODAY'S CONSUMERS spend more time with custom magazines than any other form of advertising or marketing. A typical reader will spend an average of 25 minutes actively engaged with their magazine (this figure is even higher with top performing magazines, which can keep readers engaged for up to 40 minutes). To put this in perspective, the engagement time for a billboard ad is 8 seconds, while a radio or TV ad will engage your audience for between 20-30 seconds.

57% of consumers read at least half of their magazine and 66% keep it for one week or longer, often returning to it several times. The directors of Factory Media have played influential roles in the planning, creation and rollout of some of the most measurably successful and award-winning magazines in the history of the custom publishing industry. We know how to strike the right balance between editorial and promotional content, and how to convert customer engagement into tangible action.