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CUSTOM MAGAZINES have a proven power to directly influence the behaviour of consumers. Across all business sectors 44% of consumers have been shown to interact in some way with the brand as a result of reading (ie. buy a product or service, visit a store, use a voucher, try a recipe).

In the retail sector the figures are even more eye-catching; 62% of readers say they visit a store or branch. Quality custom publications also have a significant effect on raising the appeal of your brand among customers; a research model calculated that custom magazines increase brand appeal by 28%, making readers almost one third more likely to choose your brand over a competitor when they next purchase in the sector.