CUSTOM PUBLISHING is a phenomenon. There's really no other word for it. In roughly 20 years it has grown from a niche market to an industry now worth over A$50 billion in the UK and US alone. Currently it is second only to Internet advertising as the fastest growing marketing medium on the planet.

There is a good reason for its success - it works. In an age when consumers are increasingly time-starved and overwhelmed by media clutter, custom content, delivered via print or the web, offers your target audience a unique advantage: the flexibility to interact with your brand on their terms at a time of their choosing. And, make no mistake, they do make that choice; on average consumers engage with custom magazines for 25 minutes (that's equivalent to 50 30-second TV ads).

Integrating sales and marketing messages into content that is relevant, entertaining and informative to your customers brings spectacular rewards. But you don't have to take our word for it. Research into the industry is now well established. Click on the categories at the top of this text for a more detailed insight into what custom content can do for your customers, your brand and your bottom line.

Research and statistics from the APA Advantage Study 2005